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This is everything you want

This is everything you want in a body piercing course. It’s very detail oriented and informative, it’s fun, it’s hands on, and you can tell Rich cares deeply about this. He has this down to a science, from his delivery on teaching the material to being able to teach the hands on portion and ensuring you know what you’re doing in the end. He genuinely enjoys sharing his experience and knowledge w/ others, and is very personable. If you’re interested in becoming a piercer, this is absolutely the course you want to take. The information is extremely valuable, and Rich is a fantastic instructor. After completing the course, I feel good about the knowledge and skills I learned and am excited to bring them to good use!


I found Rich’s class back

I found Rich’s class back in December 2020. I had wanted to get back into the piercing industry after taking a lengthy hiatus. Back when I first started my journey in the industry. It became clear to me that it was extremely difficult to find a well rounded mentor, who was thorough and wanted to teach you the art of piercing. Time and time again I would start an apprenticeship at a shop only to see they were not following standard safety guidelines, Or properly educated themselves. This was frustrating to me that I was not able to find someone reputable enough to educate and teach me how to be a good piercer. When I found primal instinct I was over joyed that the mentor would be someone who had many years of experience. And willing to teach every bit of it to you. While keeping the safety of clients and shop cleanliness as the top priority. This class changed my life and I am so blessed to of been able to have this experience. I was lucky enough to of been the only person in the course I completed. So I had one on one classes with Rich. I learned so much precious knowledge I could have not gotten anywhere else. I am now a confident educated piercer at my shop, and have only Rich to thank for this. If this is a passion of yours. And you are willing to learn then I would absolutely highly recommend this course to you. Rich is patient and is able to work around your learning curves. He noticed things about my technique I never realized. And was able to explain things in a way i could easily understand. I can’t thank him enough for this experience! He is still always available for me to contact, if I ever find myself needing help. Or needing any questions answered. Truly amazing he offers this course!


I’m super thankful for Rich

I’m super thankful for Rich for not only teaching me the ways of being a great body piercer, but also being such a great mentor. He has patience, preciseness, and so much skill. I’ve learned more than I expected from this course and would highly recommend if you are interested in getting into the body piercing/modification world! 10/10


Rich is a fantastic teacher…

Rich is a fantastic teacher. He takes his job very seriously but you have so much fun while learning. Primal Instinct teaches you the necessary anatomy and medical information you need in order to perform all piercing procedures safely. I have a M.S. Ed and am qualified to say this school and Rich’s instruction is clear, complete and taught in a very professional, personal and non judgmental manner. There is no such thing as a stupid question when it comes to your clients safely and yours as well. Rich has both patience and the medical knowledge so you can be taken seriously in your field by employers or your in own shop. You will not regret taking this class.

Nina Kilroe

I can not say enough good things about Rich and his course…

I can not say enough good things about Rich and his course! His skill and attention to detail comes through in the training he provides. His courses are top notch and he walks you through every step to become a great piercer. Don’t hesitate to take this course if you want to get into the world of body modification.


Pierre Vachon

Rich is a FANTASTIC instructor and the course is so detailed and FUN…

I would recommend Rich’s courses to anyone thinking of joining the industry, or wanting to perfect their skills! The shop is a beautiful work/teaching environment, Rich is a FANTASTIC instructor and the course is so detailed and FUN! I had such a blast the whole time, and Rich made it SO easy to grasp all of the information! I owe my current success to Rich and Primal Instincts! I always tell people who are interested in piercing about Rich’s course; it’s the best way to start the journey. I feel so lucky that I was able to start my career through this course- I was able to go home to my shop and felt so comfortable & ready to start practicing on clients right away! 5 stars! Highly recommended, wonderful opportunity, comfortable environment, very detail oriented work, and kick-ass teacher!!! Thanks again Rich!!!



I would highly recommend his class for anyone who is looking to start a new career or new studio…

Rich will really teach you not only how to pierce but how to be safe while doing it. His knowledge with anatomy and the healing process is at the same level as people practicing medicine for years. He is able to relate to everyone he meets and proves that with random people. He is a great educator and even a mentor. In his class he doesn’t only show you how to learn the craft, he shows you that you can talk to anyone that walks through the door. Even after his class he does not leave any of his students behind. If you have no medical knowledge or a lot, there is always something to learn. I would highly recommend his class for anyone who is looking to start a new career or new studio.

Mike Salzler

From the start you feel comfortable and free to ask or talk about anything…

Money well spent. I was never too good in school, nevermind taking tests.. but Rich made a 9-5 fly by. He not only teaches you from book knowledge but teaches you from knowledge learned from working hands on. I was in luck being in his class and working one on one. I went in swearing I wouldn’t do certain piercings and came out ecstatic to try them all! From the start you feel comfortable and free to ask or talk about anything. Thanks a lot Rich!!

Natalia Diaz

I would highly recommend this course for anyone who wants to get into piecing…

I enjoyed everything about this course. Rich was very patient and for that I was able to learn at my own pace. Great guy to get to know and an amazing personality. I would highly recommend this course for anyone who wants to get into piecing you’ll learn a lot in a very comfortable environment with someone who is knowledgeable and has many years of experience.

Adrian Tebo

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